Since AW2018_2019, OTRURA has referred to its prêt-à-porter collections as MOVEMENTS, reflecting the House’s timeless philosophy and drawing a parallel between musical movements and the evolution of our lives.
Creation requires reflection, and the philosophy of the House is to take the necessary time to propose garments, pieces, and objects grounded in strong conceptual foundations.
Each year, OTRURA is inspired by an Annual Theme - a MOVEMENT - that serves as the guiding thread for creation, communication, and project development. This theme extends from September through August of the following year.
Today, this concept has expanded alongside the House’s transformation into a broader House of Creation. Movements now serve as the organizational, research, and conceptual framework shaping every facet of CASA OTRURA.