OTRURA works with the vision of being a Fashion House focused on our s. XXI and the responsibilities that it represents.
Aware of belonging to the third most polluting industry globally (2020), we believe in a work philosophy that is respectful of the planet and of those who inhabit it.
We seek to promote the social development of economies related to traditional Arts and Crafts in communion with new technologies.
For this we respond vigorously to the challenges of our sector, based on three pillars:
I.- Social Sustainability
As members of the industry, and knowledgeable in depth of the trades, we assume a commitment to their communities and cultures. The workshops and their care are essential to backbone the local economy and contribute to its survival and development. It is vital to develop this aspect to combat the depopulation of non-urban areas in the different regions and to strengthen diversity.
This commitment makes us get involved with the new generations and the academic and pedagogical world. If we try to influence and transmit a message of sustainability and trade, it should not make sense to abandon the presence in the new generations.
Otrura is committed to:
- Make a fair payment of the productions according to the social and tax obligations of the labor market in Spain, without putting pressure on it.
- Maintain a fair delivery schedule proportional to the workforce of each workshop, seeking mutual solutions for times of growth or decline to accompany and share the vicissitudes of suppliers, avoiding the abandonment of productions.
- Long-term strategy that a production need, with the customer.
Plans for the adaptation and promotion of artisan trades with new technologies.
- Otrura develops inclusive and non-normative patterns, as well as undertakes to use all types of non-normative people in all its fashion shows and communication actions.
- Develop education and mentoring plans with the educational community as we currently do in collaboration with ESNE, IADE, CSDMM, IED, ESDM Valencia, ESDM, Nebrija University, …
- Develop a long-term commitment to the development of action plans with VIA OUTLETS, where two parts of a circular sector come together, and which intends to impact in two directions, on a non-sensitive customer and on the economy of local workshops and their wealth.
II.- Sustainability Material
Starting from the premise of 0 stocks, we develop a business model based on the creation of a stable and professional network of workshops, which respond in the same way to the requirement of creating ad hoc for the customer, with maximum customization of the product up to crafting our contained scale production.
Otrura is a Contemporary Fashion House of Pret a Porter and Couture flexible Sewing.
The materials with which we work is a combination of the most classic, such as cold wool, cottons and natural silks and new biodegradable materials, such as our handmade 3D trimmings or new smart fabrics and their adaptation to traditional crafts.
Otrura is committed to:
- Use of materials with 100% traceability.
- The findings created in 3D all come from recycled elements and are in turn 100% biodegradable.
- There is no overproduction and samples or prototypes are reused, not destroying any garment.
- Our products are made to be repaired and maintained over the years.
- We have a free repair program for customers.
- We have the Re_Costura service to transform the garments of the clients over time.
- All the designs that have been created over time are available upon request, in order to maintain and convey a message of the validity of the garments over time.
- Only the Denim fabric developed WITHOUT water is used in dyeing or wear.
- In addition, the denim is made from 100% recycled cotton.
- We do not use Organic Cotton.
- We produce within the closest possible circle. (Workshops in Ciudad Real, Santiago de Compostela, Alicante).
III.- Cultural Sustainability
Fashion is a polyhedric universe. It is a reflection of a society and the culture that it emanates.
It is reflected in commercial and communication actions, where we must defend its capacity to industrialize and generate employment and wealth while it is a loudspeaker of the social beat.
For this reason, we defended from the House, the “cultural militancy” to be a vector, container and visualizer of social, cultural, sociological or philosophical movements, coexisting with its economic aspect with reinvestment in the business profits industry.
Otrura is committed to:
- Highlight relevant social debates.
- Provoke and promote social inclusion, regardless of where it is manifested (gender, culture, disability, etc …).
- Grow together with the workshops, through investment programs in them, that help and maintain the creative and productive capacity within the organization, while the local society develops.