Sustainability into Otrura
Casa de Moda Contemporanea

OTRURA works to exemplify the concept of Fashion House, within the XXI century. Inserted in the third most polluting sector of the economy, there are ways in which to work in a neutral way with the environment and promoting the social development of economies related to traditional Arts and Crafts in communion with new technologies.

For this we respond vigorously to the challenges of our sector, based on three pillars:

 

I.- Social Sustainability

As members of the industry, and knowledgeable in depth of the trades, it is necessary to establish the commitment of the House for the communities around them. The workshops and their care are essential for their survival and development as backbones of the local economy. Only by developing this element, we will be able to fight against the depopulation of the interior of the country, or non-urban areas.

Exactly the same happens in the pedagogical section, since the House’s commitment to the new generations is another fundamental need for it. If we try to influence and transmit a message of sustainability and trade, it would not make sense to abandon the presence in the new generations.

 

Otrura is committed to:

Make a fair payment of the productions according to the social and tax obligations of the labor market in Spain, without putting pressure on it.
Maintain a fair delivery schedule proportional to the workforce of each workshop, seeking mutual solutions in times of growth and never abandoning the supplier for exclusive reasons of production capacity or costs.
Develop education and mentoring plans with the educational community as we currently do in collaboration with ESNE, IADE, CSDMM, IED, ESDM Valencia, ESDM, Nebrija University, …
Develop a long-term commitment to the development of action plans with VIA OUTLETS, where two parts of a circular sector come together, and which intends to impact in two directions, on a non-sensitive customer and on the economy of local workshops and their wealth.
Long-term strategy that unites production needs with the customer.
Plans for the adaptation and promotion of artisan trades with new technologies.
Otrura develops inclusive and non-normative patterns, as well as undertakes to use all types of non-normative people in all its fashion shows and communication actions.

II.- Material Sustainability

Starting from the premise of 0 stocks vs. 100% creativity, we develop a business model based on the creation of a stable and professional network of workshops, which respond in the same way to the requirement of creating ad hoc for the client, with maximum customization of the product until the elaboration of a contained scale production. In the end, Otrura was born with the purpose of being a flexible Pret a Porter Contemporary Fashion House, for which we have created this flexible system based on work excellence.

The materials we work with is a combination of the most classic, such as cold wool, natural cottons, 100% natural silk and new biodegradable materials such as our handmade 3D trimmings or new smart fabrics and their adaptation to traditional crafts. .

 

Otrura is committed to:

Use of materials with 100% traceability.
The findings created in 3D all come from recycled elements and are in turn 100% biodegradable.
There is no overproduction and samples or prototypes are reused, not destroying any garment.
Our products are made to be repaired and maintained over the years.
We have a free repair program for customers.
All the designs that have been created over time are available upon request, in order to maintain and convey a message of the validity of the garments over time.
Only the Indigo Denim fabric developed WITHOUT water is used in dyeing or wear. In addition, the denim is made from 100% recycled cotton.
We do not use Organic Cotton.
We produce within the closest possible circle. (Workshops in Ciudad Real, Santiago de Compostela, Alicante).

III.- Cultural Sustainability

Fashion must be a culture that is reflected in commercial and communication actions, that we must defend its capacity to industrialize and generate employment and wealth. For this reason, we defend from the House, the “cultural militancy” on the role of the same in today’s society as a vector of social and cultural movements and in turn a commitment to reinvestment in the industry of business profits.

 

Otrura is committed to:

Highlight relevant social debates.
Provoke and promote social inclusion, regardless of where it is manifested (gender, culture, disability, etc …)
Grow together with the workshops, through investment programs in them, which help and maintain

All the garments and accessories created in OTRURA are designed, patterned and handemade within our Casa by small family workshops.
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